Ep. 038 – Paulina Gwaltney: Styling Made Simple

From humble beginnings in Poland to building a sought-after styling brand in the U.S., Paulina Gwaltney has redefined what it means to create with intention. In this episode, she opens up about launching Shtooka Atelier, her styling philosophy rooted in authenticity and simplicity, and how creatives can achieve stunning results without expensive gear or elaborate setups.

Audio Version

Video Version

In this episode, Maine portrait photographer Matt Stagliano talks with Paulina Gwaltney, a talented photographer and stylist who has mastered the delicate equilibrium between creativity and resourcefulness. Drawing inspiration from her grandmother, a remarkable seamstress, Paulina imparts wisdom on how to achieve stunning results without the burden of excessive expenses or advanced sewing skills. Throughout our discussion, we delve into her journey of transitioning from running a photography business to launching Stuka Atelier, a move designed to prioritize her artistry while maintaining a semblance of balance in her personal life. Paulina also sheds light on the realities of the photography industry, emphasizing that true creativity lies not in the quantity of gear, but in the innovative application of available resources. As we prepare for the upcoming WPPI event in Las Vegas, she shares her excitement for connecting with fellow artists and providing hands-on styling demonstrations, making this episode a vital listen for aspiring photographers and stylists alike.

Podcast Title: Generator

Episode Title: Paulina Gwaltney: Styling Made Simple

Episode Number: 38

Publish Date: 7 March 2025

Episode Overview

Paulina Gwaltney’s remarkable journey from a modest upbringing in Poland to a successful photographer and stylist in the United States is a testament to resilience and ingenuity. Immigrating in 2004, she faced numerous challenges, moving frequently due to her husband’s job. However, her passion for styling, inspired by her grandmother’s resourcefulness during the hardships of World War II, allowed her to create stunning visuals on a budget. In this enlightening discussion, Paulina shares her philosophy that creativity is not dictated by the tools one possesses, but rather by how one utilizes available resources. We delve into the importance of authenticity in photography and the often-overlooked art of styling, which she believes is equally vital to capturing compelling images. Her insights on rebranding and the necessity of slowing down during shoots resonate deeply, highlighting the balance between artistry and mental well-being in a fast-paced industry. As she prepares for her upcoming collaboration at WPPI in Las Vegas, Paulina’s excitement to share her styling expertise with fellow artists and photographers is palpable, making this episode a profound exploration of creativity and personal growth.

Takeaways:

  • Paulina Gwaltney’s journey from Poland to becoming a successful stylist illustrates the power of creativity and resourcefulness, particularly in challenging circumstances.
  • The importance of mindset and creativity in photography and styling is emphasized, showing that it’s not about expensive gear, but rather about how one utilizes available resources effectively.
  • In the episode, Paulina discusses the necessity of authenticity in photography, arguing that it often leads to more meaningful results than overcomplicated setups.
  • Paulina’s unique approach to styling—using minimal resources to create stunning visuals—can inspire others to rethink their own creative processes.
  • Listeners learn about the significance of balancing personal life with professional aspirations, as Paulina shares insights on prioritizing family while pursuing her artistic career.
  • The conversation highlights how crucial it is to slow down during creative processes, allowing for more thoughtful and impactful outcomes in photography and styling.

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