An Introduction to Stonetree

A lot of folks questioned my sanity when I said I wanted to start a second company. Believe me, there are days I question it as well!

What are You, Crazy?

When I would go through my introduction, a lot of folks questioned my sanity when I said I wanted to start a second company after spending the last five years of my life building a national brand with Firelance Media. Believe me, there are days I question it as well! Opening a brick & mortar portrait studio and creative agency in the age of smartphone photography is one of the most daunting things I have ever done.

If it’s one thing I have learned from countless miles on the road, hundreds of thousands of shutter activations, and talking to thousands of people, it’s that everyone and I mean everyone, appreciate a good photo of themselves.

It’s one of the questions I ask most often: “When was the last time you had your portrait taken?”

Nearly all of the time I hear people say, “Ugh, I hate being in pictures” or “Not today, I look awful.”

I typically respond with, “Well the right person hasn’t taken it then. Give me a chance.” Sometimes it works, sometimes it doesn’t.

When it does, I don’t take that responsibility lightly. If someone puts their trust and faith in me to create an image that they want to love, that becomes my all-consuming mission. I want to be able to make that person change their opinion about portraits of themselves and go home feeling beautiful, or badass, or connected to their partner.

The fact is, the creation of portraits is NOT about me as a photographer. It’s about going through the process of peeling back layers or a personality and letting someone be their true self in front of the camera. It’s not just pressing a button. It’s a way of letting the world see exactly who they are and the beauty contained within.

So I started Stonetree because I believe with the core of my being that everyone deserves to be seen.

No one should go through life feeling like they can’t have a beautiful photo of themselves. Being able to share an image with your family and friends is not only a way to preserve a moment in time, but it allows you to relive that feeling of self-worth, love, and most of all, personal freedom.

The Final Word

Whether it is with me or one of the other amazing portrait photographers in New England, get your portrait taken this year. It’s about time the world see you as you truly are.

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Generator Ep. 008 – Brian Simpson

In this episode, Maine-based portrait photographer Matt Stagliano interviews Brian Simpson of Definitive Brewing Co. With over 30 years of experience in the hospitality industry, Brian has worked as a Food & Beverage Director in Boston, NYC, and several locations in Maine.
From the Plaza Hotel in NYC, to the Roger Smith Hotel, to Newbury Street in Boston to Definitive Brewing Company, Brian has an incredible wealth of experience and is as down to earth as you can get.
He is also a long time social media specialist and discusses the very early days of Twitter and how he has used social media to create an exceptional experience for all of his guests for over 15 years. The conversation covers his views on creating community, setting expectations with customers, and all of the comparisons between the world of Hospitality and Social Media.

You’re going to love this conversation.

Generator Ep. 006 – WPPI 2023 Recap

In this video, I’m sharing my experience attending the WPPI 2023 Conference and Trade Show, the premier event for wedding and portrait photographers. From the keynote speeches to the vendor booths, I’ll take you through everything I saw, heard, and learned during my time at the conference.

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