- Keep it short. No one wants to listen to you drone on for more than 2-3 minutes. One minute is our preferred length because these can easily be put on Instagram without extra work.
- Practice what you are going to say before recording. Try to limit the “Uhs” and “Ahs”. If you have a teleprompter setup, awesome. If not, just practice. Write a script and read it out loud. This will also help you understand the length of your final video.
- Again. Keep it short.
- Limit background interruptions – film in a quiet place or don’t do it at all. If you are outside, stay away from traffic or other people.
- Be aware of your background. Do you have a half-eaten sandwich sitting on your desk behind you? Move it before hitting record.
- Get the lighting right. You don’t have to be Scorsese, but make sure that you have enough light on your face and that you are not blowing out the background. Table lamps without shades do wonders. Also, today’s digital cameras have great automatic ISO performance, so don’t be afraid to bump it up a bit if you’re really struggling for light.
- Get a tripod. Whether this is a Manfrotto or a Gorilla pod, it doesn’t matter. Handheld videos look like shit.
- If you have an articulating screen on your camera that helps you position yourself, once you press record, be sure to look into the lens ON the camera, not at yourself on the screen.
- Get a microphone. In my experience, lavalier mics work best, but there are many microphones out there that are suitable. (See AUDIO Below)
NON-NEGOTIABLE ESSENTIAL VIDEO GEAR LIST:
- Camera or smartphone
- Tripod with optional phone holder
- Lavalier or shotgun microphone
- Script/bullet points
iPhone VIDEO CAPTURE
- DO NOT RECORD IN PORTRAIT MODE. IF YOU DO, I WILL THROAT PUNCH YOU. PERIOD.
- If you are using a lav mic, please do your best to hide the cable by threading it down your shirt