Headshots vs Personal Branding Portraits

Wondering what the difference is between headshots and personal branding portraits? Here's a breakdown of the two types of photography and when to use them.

Headshots vs Personal Branding Portraits? Is there a difference?

In contemporary photography, there is certainly a difference between traditional corporate headshots and more customized Personal Branding portraits.

A lot of people argue this point and say things like “Personal branding portraits is just a fancy sales name for headshots” 

 The truth however suggests otherwise; headshots and personal branding portraits go hand-in-hand because both types fall under one category known as ‘portraits.’

To that end, a portrait session doesn’t mean you always have to be seated behind an easel with formalwear on while you’re being interviewed about your life story – sometimes all we need are simple images which capture our true personalities without any facade or Photoshop enhancements!

 

What are Headshots?

One of my mentors said to me “Headshots are are like having the person in the photo looking outwards at someone. Personal branding portraits are when I look inwards at you!” I thought it was a very interesting way of describing the two.
 
The photo you choose can make all the difference between looking professional and coming off as over-the top. If it’s just for simple online personal branding, then go ahead with an outward facing headshot that captures who you really feel like you are on some level or another! But if there is potential work involved in this process–maybe because someone wants to hire us rather than promote our business ventures—then we need something more polished: a headshot which showcases our true selves without any distractions from other people’s expectations
 
The difference is not only perspective, but also the intent of the photos. Are you applying for a job and just need a simple white-background headshot, or are you promoting your business and need a variety of authentic content? Are you crunched for time or can you spend a bit of your day creating images of your true personality?
 
I believe that everyone, regardless of their profession should have at least 2 or 3 great headshots of themselves. Not only is it just an accurate representation of what you look like, but professional headshots immediately say that you invest the time and energy to take pride in yourself.
 

Our corporate headshot sessions typically last about 30 minutes and we can choose your images on the spot. We offer white, gray, or black backgrounds, but can also easily customize to match your company brand.

Once the images are chosen, you’ll have your retouched photos in 48 hours or less. We’re happy to provide them in a variety of formats, sizes, and shapes to fit your needs.
 
 

Examples of Headshots

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What is Personal Branding? Why Personal Branding Portraits?

Personal branding portraits are like taking headshots to another level. This is where we can get the real you to shine through. 

Like it or not, we all have our personal brand and that’s the image that how we portray ourselves to the world 24/7. There is depth, and connection, and a way to show your customers, your colleagues, your clients – who you really are. 

If you’re any level of entrepreneur or small business owner, personal branding is vital to your business. If you want to set yourself apart from everyone else, the personal branding portraits are the path forward. 
 

We will work to understand your message, and how you would like to be seen, and we customize a portrait shoot that will give you the headshots, social content, or even dating profile that will make anyone stop scrolling. 

A typical shoot can be either in the studio or on location. We’ve done many personal branding sessions here at the studio, and they’re all different, but we are also willing to travel to your location to capture you in your environment.
 

A straightforward personal branding session usually lasts 60-90 minutes and we’ll make sure that we give you all the formats and sizes you need for your online presence.

So, corporate headshots vs personal branding portraits. Is there a real difference? Absolutely. They go hand in hand to show the world exactly who you are, and more importantly, why that is so special. 

Examples of Personal Branding Portraits

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We would love the chance to talk to you about what you may need and help you decide which type of session will work best.

When it comes to service, there is no difference in our approach to headshots vs personal branding portraits. We’ve designed our packages to be easy for you, making the entire process very straightforward.

It all starts with a phone call. What are you waiting for?

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Generator Ep. 026 – Kristen Lettini: How to Build Your Own Fairytale

In this episode, Maine portrait photographer Matt Stagliano talks with Kristen Lettini.

Kristen is a Business Management Consultant and the host of the Build Your Own Fairytale podcast. She helps simplify and streamline processes so small business owners can do more of what they love, rather than get stuck in their day to day tasks of their business.

Podcast Title: Generator

Episode Title: How to Build Your Own Fairytale

Episode Number: 026

Publish Date: March 3, 2024

Episode Overview

Join us for an inspiring conversation about building a successful business on your own terms. Learn how systems and workflows transform solopreneur ventures, saving time and increasing revenue. Get tips on managing burnout, overcoming imposter syndrome, and optimizing your social media presence. Discover strategies to create work-life balance while pursuing your entrepreneurial dreams. If you’re ready to design a fulfilling and successful business, this episode is for you!

Key Topics and Talking Points

**Systems streamline success: Discover how implementing systems and workflows transform businesses, leading to growth and sanity.
**Solopreneur Solutions: Get expert insights on systems specifically tailored for solopreneurs and small business owners.
**Work-Life Balance and Burnout: Learn tips for creating boundaries, avoiding burnout, and achieving a fulfilling life as an entrepreneur.
**Overcoming Imposter Syndrome: Explore strategies to combat imposter syndrome and step confidently into your entrepreneurial role.
**Social Media Strategy: Optimize your social media presence with actionable tips on content planning and audience engagement.

Generator Ep. 023 – Focal Points – Saying the Quiet Part Out Loud

This is the first episode in a sub-series of Generator called “Focal Points” where Maine photographer Matt Stagliano speaks with Jonny Edward, a commercial and portrait photographer, as well a top-tier educator based in Denver, Colorado about a variety of topics.

“Jonny and I always have long deep conversations when we get together and we decided to start recording more of them. In this first Focal Point, we wanted to say the quiet parts out loud, and talk about struggles as a creative and occasionally feeling lost or uninspired. This is just the two of us working out our emotions and perspectives in real time. Totally unscripted and without a defined end point. It was wonderful to just sit down and talk this through”

There will be more topic explorations on future episodes of Focal Points so stay tuned for those!

For more on Jonny Edward’s photography and educational courses, please visit jonnyedward.com

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