Alison Caswell – Personal Branding Photos

Experience the transformative power of professional headshots and personal branding portraits by reading this post about Alison Caswell, a licensed therapist and spiritual counselor. As friends for years, I've eagerly offered my assistance countless times, waiting for the day when Alison would embrace the opportunity for a photo shoot. That day finally arrived when I received an email from her, expressing her readiness to take the leap and enhance her website with fresh and captivating images. Unveil the true essence of your own brand with Alison's inspiring story as motivation.

The Initial Inquiry

Alison Caswell and I have been friends for years and in that time I have asked her repeatedly if I could help her with her headshots and personal branding portraits. One day I finally received an email from her saying she was ready to take the leap and get some new images for her website! Alison is a self-mastery mentor  and was starting a new practice. According to Alison, “Self-Mastery Mentoring supports spiritual and consciousness elevation for leaders, professionals, and visionaries who are committed to living their greatest anthropos potential, of being fully human and fully divine, to fulfill their higher purpose in the world.”

I could sense her excitement and passion, and I was instantly drawn to her project. Here’s the story of our journey.

Preparation for the Photo Shoot

Before the first flash goes off, there’s a lot that happens behind the scenes. I was thrilled to help Alison prepare for her big day, and her involvement made the whole process a lot more fun.

We discussed wardrobe choices, and I stressed that neutrals and solid colors work best on camera. We talked about the overall tone that her web designer needed, and we developed some ideas for her spiritual coaching practice.

The Day of the Shoot

The day of the shoot arrived in no time. The sun was out, the studio was prepped and when Alison arrived, we were able to hit the ground running. Kelly, my makeup artist was included in the initial conversations so we knew exactly the looks we were trying to achieve. Overall, Alison wanted to be seen as professional, approachable, kind, and empathetic so we went with a more natural look for both hair and makeup.

If I recall correctly we went through about 5 looks in a few hours, losing track of time because of all the fun we were having.

The Reveal

Nothing quite compares to the moment of the reveal. Because Alison lives in the Portland area, it made more sense to perform the Reveal over a Zoom session. My process is exactly the same in-studio or over Zoom, so I wasn’t worried. After a few rounds of elimination we were able to choose a set of images that Alison can use proudly across all of her marketing and social media.

Seeing Alison’s reaction to the photos was a moment I won’t soon forget. I’m pretty sure there were a few happy tears! It was a reminder of why I love what I do.

The Final Images

And finally, we reached the end of our journey together – the final images. These are not just photographs, they’re stories, memories, and a testament to a wonderful collaboration.

As a friend, Alison means the world to me, and as a client, I wanted her to have the best images of herself she has ever seen. Here are just a few of the images she chose!


This journey with Alison has been nothing short of extraordinary. Not only did she walk away with all new digital files, but she also received a handmade folio box full of her final images in museum-quality prints. I’m thrilled that she loved her photos and that I was able to help another entrepreneur launch their business with renewed imagery. Here’s to more stories and more smiles. 

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Generator Ep. 023 – Focal Points – Saying the Quiet Part Out Loud

This is the first episode in a sub-series of Generator called “Focal Points” where Maine photographer Matt Stagliano speaks with Jonny Edward, a commercial and portrait photographer, as well a top-tier educator based in Denver, Colorado about a variety of topics.

“Jonny and I always have long deep conversations when we get together and we decided to start recording more of them. In this first Focal Point, we wanted to say the quiet parts out loud, and talk about struggles as a creative and occasionally feeling lost or uninspired. This is just the two of us working out our emotions and perspectives in real time. Totally unscripted and without a defined end point. It was wonderful to just sit down and talk this through”

There will be more topic explorations on future episodes of Focal Points so stay tuned for those!

For more on Jonny Edward’s photography and educational courses, please visit

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